A quantitative exploration of communication's role in determining the governance of manufacturer-retailer relationships
| Year of publication: |
2004
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|---|---|
| Authors: | Holden, Mary T. ; O'Toole, Thomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 6, p. 539-548
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