A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
Neil Richardson
| Year of publication: |
2010
|
|---|---|
| Authors: | Richardson, Neil |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XI, 170 p. graph. Darst. 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?. |
| ISBN: | 0-7494-6098-9 ; 978-0-7494-6099-0 ; 978-0-7494-6098-3 ; 978-0-7494-6099-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530518