A quiet disquiet : anxiety and risk avoidance due to nonconscious auditory priming
Michael L Lowe, Katherine E Loveland, Aradhna Krishna
| Year of publication: |
2019
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|---|---|
| Authors: | Lowe, Michael L. ; Loveland, Katherine E. ; Krishna, Aradhna |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 1, p. 159-179
|
| Subject: | nonconscious priming | sensory marketing | atmospherics | advertising | sound | risk | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033935