A re-examination of service standardization versus customization from the consumer's perspective
Ying Ding (School of Business, Renmin University of China, Beijing, China) and Hean Tat Keh (Monash Business School, Monash University, Caulfield East, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Ding, Ying ; Keh, Hean Tat |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 1, p. 16-28
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| Subject: | Perceived risk | Perceived control | Consumption goal | Need for uniqueness | Service customization | Service standardization | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Standardisierung | Standardization | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-02-2015-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445604