A re-examination of the market segmentation theory as a pedagogical model
R. Stafford Johnson, Richard A. Zuber and John M. Gandar
| Year of publication: |
2010
|
|---|---|
| Authors: | Johnson, R. Stafford ; Zuber, Richard A. ; Gandar, John M. |
| Published in: |
Journal of financial education. - San José, Calif. : Univ., ISSN 0093-3961, ZDB-ID 7853853. - Vol. 36.2010, 1/2, p. 1-37
|
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884208