A reconceptualization of the degree of company globalization
Rudolf R. Sinkovics and Olli Kuivalainen
| Year of publication: |
2013
|
|---|---|
| Authors: | Sinkovics, Rudolf R. ; Kuivalainen, Olli |
| Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 217-244
|
| Subject: | Globalisierung | Globalization | Messung | Measurement | Faktorenanalyse | Factor analysis | Partielle kleinste Quadrate | Partial least squares |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204711