A relational classification of online banking customers
Lova Rajaobelina; Isabelle Brun; Élissar Toufaily
| Year of publication: |
2013
|
|---|---|
| Authors: | Rajaobelina, Lova ; Brun, Isabelle ; Toufaily, Élissar |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 3, p. 187-205
|
| Subject: | Electronic Banking | Electronic banking | Key-Account-Management | Key account management | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733565