A relational communication strategy for successful collaborative innovation in business-to-business markets
Year of publication: |
2011
|
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Authors: | Donaldson, Bill ; O'Toole, Thomas ; Holden, Mary |
Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 209-228
|
Subject: | Innovationsmanagement | Innovation management | Unternehmenskooperation | Inter-firm cooperation | Arbeitsgruppe | Team | Virtuelles Team | Virtual team | Wissenstransfer | Knowledge transfer | Interne Kommunikation | Internal communication |
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