A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
| Year of publication: |
2006
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|---|---|
| Authors: | Lindgreen, Adam ; Palmer, Roger ; Vanhamme, Joe͏̈lle ; Wouters, Joost |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 1, p. 57-71
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