A relationship strategy perspective on relationship portfolios : linking customer profitability, commitment, and growth potential to relationship strategy
Thomas Ritter; Henrik Andersen
| Year of publication: |
2014
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|---|---|
| Authors: | Ritter, Thomas ; Andersen, Henrik |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 6, p. 1005-1011
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| Subject: | Relational profitability | Commitment | Growth potential | Relationship strategy | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Rentabilität | Profitability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410606