A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)
| Year of publication: |
1995
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| Authors: | Henderson, Pamela W. ; Buchanan, Bruce |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 2, p. 250
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