A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello, Chiara Solerio
| Year of publication: |
October 2018
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|---|---|
| Authors: | Andreini, Daniela ; Pedeliento, Giuseppe ; Zarantonello, Lia ; Solerio, Chiara |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 123-133
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| Subject: | Brand experience | Relationship theory | Service-dominant logic | Consumer culture theory | Literature review | Research agenda | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Service-Dominant Logic | Markenartikel | Brand | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.05.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011902852