A repertoire of marketers' trust-building strategies within the sales-marketing interface
Year of publication: |
September 2017
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Authors: | Malshe, Avinash ; Khatib, Jamal A. al- |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 37.2017, 3, p. 213-227
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Subject: | sales-marketing interface | trust | signaling | Saudi Arabia | qualitative | Saudi-Arabien | Vertrauen | Confidence | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion |
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