A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Michael D. Hutt; Thomas W. Speh
| Year of publication: |
2007
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Other Persons: | Butaney, Gul T. (reviewed) ; Rodriguez, Carlos M. (reviewed) |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 1, p. 111-114
|
| Subject: | Wirtschaftsstudium | Graduate economics education | Lieferantenmanagement | Supplier relationship management | Marketing | Führungskräfte | Managers | Qualifikation | Occupational qualification | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507100