A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Year of publication: |
2010
|
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Authors: | Lee, Jia-sheng ; Hsieh, Chia Y. |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 8.2010, 9, p. 109-119
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Subject: | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Innovation | Innovationsmanagement | Innovation management | Marketing | Capability-Ansatz | Capability approach | Entrepreneurship | Entrepreneurship approach | Dynamische Kompetenzen | Dynamic capabilities |
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