A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Xianfang Zeng, James Agarwal, Mehdi Mourali
| Year of publication: |
2023
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| Authors: | Zeng, Xianfang ; Agarwal, James ; Mourali, Mehdi |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 3/4, p. 297-319
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| Subject: | Conservation of resources (COR) theory | Customer engagement behavior (CEB) | Resources | Service-dominant (S-D) logic | Social exchange theory | Value co-creation | Kundenintegration | Customer integration | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Austauschtheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-023-00261-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512693