A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
Aron O'Cass
| Year of publication: |
2009
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|---|---|
| Authors: | O'Cass, Aron |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 9.2009, 2, p. 189-208
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870714