A retailing dilemma : sell only in-person or go multiple channel and digital?
Isabelle Collin-Lachaud, Guillaume Do Vale, Jonathan Reynolds and Richard Cuthbertson
| Year of publication: |
2024
|
|---|---|
| Authors: | Collin-Lachaud, Isabelle ; Do Vale, Guillaume ; Reynolds, Jonathan ; Cuthbertson, Richard |
| Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 45.2024, 5, p. 348-355
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| Subject: | Big middle | Business models | Discounters | Mass-market | Mono-channel | Omni-channel | Retail strategies | Geschäftsmodell | Business model | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Discounter | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-07-2023-0149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015056034