A retrospective review of the first 35 years of the International Journal of Research in Marketing
Naveen Donthu, Werner Reinartz, Satish Kumar, Debidutta Pattnaik
| Year of publication: |
2021
|
|---|---|
| Authors: | Donthu, Naveen ; Reinartz, Werner J. ; Kumar, Satish ; Pattnaik, Debidutta |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 1, p. 232-269
|
| Subject: | Bibliographic coupling | Bibliometrics | Biblioshiny | Citations | Gephi | International Journal of Research in Marketing | Marktforschung | Market research | Bibliometrie | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506528