A review and a conceptual framework of the key value drivers of mass customisation
Raphael Damm and Carmen de Pablos Heredero; Carlos Rodríguez-Monroy
| Year of publication: |
2013
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|---|---|
| Authors: | Damm, Raphael ; Pablos Heredero, Carmen de ; Rodríguez Monroy, Carlos |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 4, p. 411-430
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| Subject: | mass customisation | MC | value for the customer | success factors | willingness to pay | WTP | marketing | framework | key value drivers | Zahlungsbereitschaftsanalyse | Willingness to pay | Mass Customization | Mass customization | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201176