A review of brand research (1990-2010) : classification, application and development trajectory
Wen-Jung Chang, Yu-Chun Chung
| Year of publication: |
2016
|
|---|---|
| Authors: | Chang, Wen-Jung ; Chung, Yu-Chun |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 22.2016, 1/2, p. 74-105
|
| Subject: | brand | literature review | application | classification | development trajectory | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenartikel | Brand | Klassifikation | Classification |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645316