A review of customer citizenship behaviors in the service context
Year of publication: |
2021
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Authors: | Gong, Taeshik ; Yi, Youjae |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 3/4, p. 169-199
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Subject: | Customer citizenship behavior | customer value creation behavior | extra-role customer behavior | literature review | social exchange theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Austauschtheorie | Social exchange theory |
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