A review of industrial market segmentation research and a proposal for an integrated segmentation framework
E. J. Chéron; E. J. Kleinschmidt
| Year of publication: |
1985
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|---|---|
| Authors: | Chéron, E. J. ; Kleinschmidt, E. J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 2, p. 101-115
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| Subject: | Absatzpolitik | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001996299