A review of marketing–operations interface models: From co-existence to coordination and collaboration
| Year of publication: |
2010
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|---|---|
| Authors: | Khouja, Moutaz ; Park, Sungjune ; Cai, Gangshu (George) |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 125.2010, 1, p. 22-41
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