A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image
Shaidathul Jemin, Saizal Pinjaman
| Year of publication: |
2022
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|---|---|
| Authors: | Shaidathul Jemin ; Saizal Pinjaman |
| Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 12.2022, 4, p. 84-95
|
| Subject: | Social media marketing | E-WOM | Revisit intention | Brand image | Tourism | Online-Marketing | Internet marketing | Markenimage | Social Web | Social web | Tourismusmarketing | Tourism marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v12i4.20292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474178