A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Michael Rodriguez; Andrea L. Dixon and James W. Peltier
| Year of publication: |
2014
|
|---|---|
| Authors: | Rodriguez, Michael ; Dixon, Andrea L. ; Peltier, James W. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 4, p. 294-308
|
| Subject: | Social media marketing | CRM | Internal marketing | Sales force management | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433947