A rhetoric on diversity and marketing theory : how does Islam fit?
Noha El-Bassiouny
| Year of publication: |
2015
|
|---|---|
| Authors: | El-Bassiouny, Noha |
| Published in: |
Emerging research on Islamic marketing and tourism in the global economy. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-6272-7. - 2015, p. 107-115
|
| Subject: | Islam | Marketingtheorie | Marketing theory | Kulturelle Identität | Cultural identity | Diskurstheorie | Discourse theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417095