A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Riza Casidy, Walter Wymer
| Year of publication: |
September 2016
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|---|---|
| Authors: | Casidy, Riza ; Wymer, Walter |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 189-197
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| Subject: | Satisfaction | Loyalty | Willingness-to-pay | Risks | Structural equation modelling | Moderated mediation | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Strukturgleichungsmodell | Structural equation model | Zufriedenheit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.06.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556648