A robust approach to the share-of-choice product design problem
Year of publication: |
2012
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Authors: | Wang, Xinfang (Jocelyn) ; Curry, David J. |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 40.2012, 6, p. 818-827
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