A run for their money : examining changes in runners' event-related expenditures
Year of publication: |
2021
|
---|---|
Authors: | Lopez, Colin ; Kim, Koo Yul ; Drayer, Joris ; Jordan, Jeremy Scott |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 3, p. 207-219
|
Subject: | first-time participants | repeat participants | consumer spending | running event | economic impact | Privater Konsum | Private consumption | Wirkungsanalyse | Impact assessment |
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