A Sales Force-Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
| Year of publication: |
2009
|
|---|---|
| Authors: | Dietvorst, Roeland C. ; Verbeke, Willem J.M.I. ; Bagozzi, Richard P. ; Yoon, Carolyn ; Smits, Marion ; van der Lugt, Aad |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 5, p. 653-668
|