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Measurement and evaluation
(1982)
Methods
Applied statistics and multivariate data analysis for business and economics : a modern approach using SPSS, Stata, and Excel
Cleff, Thomas, (2019)
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes, (2007)
Consumer input for marketing decisions : a study of corporate departments for consumer affairs
Fornell, Claes, (1976)
Consumer input for marketing decisions