A self-concept interactionist model of social media reputation
Oyindamola Abbatty, Olutayo Otubanjo, and Ogechi Adeola
| Year of publication: |
2022
|
|---|---|
| Authors: | Abbatty, Oyindamola ; Otubanjo, Olutayo ; Adeola, Ogechi |
| Published in: |
Digital Business in Africa : Social Media and Related Technologies. - Cham : Springer International Publishing, ISBN 978-3-030-93499-6. - 2022, p. 127-144
|
| Subject: | Corporate branding | Corporate reputation | Reputation management | Self-concept | Social media reputation | Symbolic interactionist model | Symbolic interactionism | Firmenimage | Social Web | Social web | Reputation | Markenführung | Brand management | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-93499-6_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013282697