A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo and Rosanna Leung
| Year of publication: |
January 2018
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|---|---|
| Authors: | Poh Theng Loo ; Leung, Rosanna |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 24.2018, 1, p. 79-100
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| Subject: | Luxury hotel | marketing mix | online review website | service failure | Taiwan | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Website | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766716682555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876123