A service lens on value creation : marketing's role in achieving strategic advantage
Lance A. Bettencourt; Robert F. Lusch; Stephen L. Vargo
| Year of publication: |
2014
|
|---|---|
| Authors: | Bettencourt, Lance A. ; Lusch, Robert F. ; Vargo, Stephen L. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 57.2014/15, 1, p. 44-66
|
| Subject: | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505287