A services perspective for text message coupon customization
Todd J. Bacile; Ronald E. Goldsmith
| Year of publication: |
2011
|
|---|---|
| Authors: | Bacile, Todd J. ; Goldsmith, Ronald E. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 4, p. 244-257
|
| Subject: | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Kundenbindungsprogramm | Loyalty program | Mobiltelefon | Mobile phone | Mass Customization | Mass customization | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009486393