A short 8-item scale for measuring consumers’ local–global identity
| Year of publication: |
2012
|
|---|---|
| Authors: | Tu, Lingjiang ; Khare, Adwait ; Zhang, Yinlong |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 1, p. 35-43
|