A short course in international marketing blunders : mistakes made by companies that should have known better
Michael White
| Year of publication: |
2002
|
|---|---|
| Authors: | White, Michael |
| Publisher: |
Novato, Calif. : World Trade Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 182 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-885073-60-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004766431