A simple approach to target market advertising strategy
| Year of publication: |
1993
|
|---|---|
| Authors: | Green, Paul E. ; Krieger, Abba M. |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 35.1993, 2, p. 161-170
|