A simple test for distinguishing between internal reference price theories
| Year of publication: |
2010
|
|---|---|
| Authors: | Erdem, Tülin ; Katz, Michael ; Sun, Baohong |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 8.2010, 3, p. 303-332
|
| Publisher: |
Springer |
| Subject: | Price expectations | Price as a signal of quality | Reference price | Brand choice |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008526444