A SIMPLE THEORY OF ADVERTISING AS A GOOD.

Year of publication:	1990
Authors:	BECKER, G.S. ; MURPHY, K.M.
Institutions:	George J. Stigler Center for the Study of the Economy and the State, Booth School of Business
Subject:	advertising \| economic theory \| market \| preference functions \| consumers

Series:	University of Chicago - George G. Stigler Center for Study of Economy and State.
Type of publication:	Book / Working Paper
Notes:	40 pages
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005245404