A simultaneous model for innovative product category sales diffusion and competitive dynamics
| Year of publication: |
1999
|
|---|---|
| Authors: | Kim, Namwoon ; Bridges, Eileen ; Srivastava, Rajendra K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 16.1999, 2, p. 95-112
|