A social capital approach of market orientation in public non-profit organizations : the case of blood transfusion centers in Spain
María de la Cruz Déniz-Déniz, Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, Lorena Robaina-Calderín
| Year of publication: |
2023
|
|---|---|
| Authors: | Déniz-Déniz, María de la Cruz ; Martín-Santana, Josefa D. ; Cabrera-Suárez, María Katiuska ; Robaina-Calderín, Lorena |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 3, Art.-No. e1798, p. 1-19
|
| Subject: | connectedness | coordination | market orientation | trust | Spanien | Spain | Sozialkapital | Social capital | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Vertrauen | Confidence | Blutspendedienst | Blood service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318581