A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Claudiu V. Dimofte; Ronald C. Goodstein; Anne M. Brumbaugh
| Year of publication: |
2015
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|---|---|
| Authors: | Dimofte, Claudiu V. ; Goodstein, Ronald Charles ; Brumbaugh, Anne M. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 3, p. 416-430
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| Subject: | Social identity | Collective self-esteem | Aspirational advertising | Consumer attitudes | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Sozialpsychologie | Social psychology | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344198