A social institutional approach to identifiying generation cohorts in China with a comparison with American consumers
Year of publication: |
2007
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Authors: | Hung, Kineta ; Gu, Flora Fang ; Yim, Chi-kin |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 5, p. 836-853
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Subject: | Konsumentenverhalten | Consumer behaviour | Institutionenökonomik | Institutional economics | Soziale Beziehungen | Social relations | China | USA | United States |
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