A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Sadra Ahmadi, Sajjad Shokouhyar, Motahare Amerioun, Neda Salehi Tabrizi
| Year of publication: |
2024
|
|---|---|
| Authors: | Ahmadi, Sadra ; Shokouhyar, Sajjad ; Amerioun, Motahare ; Salehi Tabrizi, Neda |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103540, p. 1-15
|
| Subject: | Notebook industry | Opinion mining | Reverse logistics | Social media data analysis | Twitter analysis | Social Web | Social web | Betriebliche Kreislaufwirtschaft | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103540 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460767