A social network analysis of customer-level revenue distribution
Michael Haenlein
| Year of publication: |
2011
|
|---|---|
| Authors: | Haenlein, Michael |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 1, p. 15-29
|
| Subject: | Soziales Netzwerk | Social network | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Revenue management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009125080