A stakeholder approach to relationship marketing strategy: The development and use of the "six markets" model
| Year of publication: |
2005
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|---|---|
| Authors: | Payne, Adrian ; Ballantyne, David ; Christopher, Martin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 7, p. 855-871
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