A stakeholder model for implementing social responsibility in marketing
| Year of publication: |
2005
|
|---|---|
| Authors: | Maignan, Isabelle ; Ferrell, O.C. ; Ferrell, Linda |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 9, p. 956-977
|