A stakeholder-unifying, cocreation philosophy for marketing
Robert F. Lusch and Frederick E. Webster
| Year of publication: |
2011
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|---|---|
| Authors: | Lusch, Robert F. ; Webster, Frederick E. <Jr.> |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 2, p. 129-134
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| Subject: | Marketing | Betriebliche Wertschöpfung | Value creation | Stakeholder | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154843